DECEMBER 2012 |
AUSTRALIAN HARDWARE JOURNAL
Global company Bosch reached its 126th
anniversary in 2012, celebrating its suc-
cessful evolution from small time manu-
facturer to internationally renowned in-
novator in the automotive and consumer
goods industries. The Power Tools Division
is well into its 85th year, having become the
global market leader for power tools and
accessories. Bosch remains an authority in
this market, having launched its first power
tool, the Ixo screwdriver for DIYers in 2004.
The Ixo remains the world’s best-selling
power tool with over 10 Million pieces sold
worldwide since launch.
Other notable tools from Bosch’s long
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tary hammer in history (1932).
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free and fast drill bit and chisel changes
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um-Ion battery technology (2003).
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bration control (2003).
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world’s first cordless hammer with
Lithium-Ion technology (2005).
Kai Schmid, General Manager of Bosch
Power Tools Australia says Australia has a
highly competitive power tool market and
is Bosch’s goal to continually develop and
improve its products to ensure it remains
among the biggest Power Tool brands.
“Our long history tells us everything,”
he say. “We have proved over the past
century that users and business part-
ners can rely on our products, our
promises and on our services.”
“Goes as hard as you do”
In 2012 Bosch Blue’s 18V Cordless
Drill took on Barry Hall’s concrete fist.
Bosch Blue launched a YouTube
Channel featuring a series of tough test
videos featuring one of the Australian
Football League’s toughest players. It
follows two Aussie ‘tradies’ as they put a
Bosch Blue Destroyer Impact Drill through
the toughest of durability tests. The Bosch
‘Blue Crew’ deliberately mistreat, bash,
smash, run over, kick and drop the Bosch
Blue drill in 10 progressively tougher tests,
which culminate in the ultimate durability
test as Barry Hall tries to break the drill.
The tradies believe the Bosch Blue drill has
finally met its match when they take a cast
of Barry’s Hall’s fist and make a large, con-
crete version of it to go up against the tool.
The clips form part of Bosch Blue’s cur-
rent ‘Big Blue’ campaign, which shows
modern tradies just how powerful and du-
rable Bosch Blue’s power tools are. To see
Barry Hall and the Blue Crew in action, go
18v range expands
Bosch Blue launched six new products
to add to its 18V Cordless range in 2012,
equipping professional tradesmen with
all the power, precision and efficiency
they need to get the job done. Tradies can
enjoy the advantages of cordless freedom
thanks to Bosch’s Premium lithium-ion
technology. The long lifetime of its batter-
ies is thanks to the Electronic Cell Protec-
tion (ECP) which is found in all 18V Bosch
PremiumLithium Ion batteries. It protects
the battery against overload, overheat-
ing and deep discharge. There is also no
memory effect, and the batteries are ready
for use even if they have not been used for
months. All of the Bosch Blue 18V system
tools use the same 18 V batteries which
means you can build your own custom
tool kit or purchase additional tools
without the unnecessary additional
batteries or chargers. The Bosch Blue’s
Flexible Power System offers two bat-
tery versions: the 3.0Ah Premium bat-
tery with 3.0 ampere hours for excep-
tionally long battery runtime; and the
smaller, lighter 1.3 Ah compact battery
for more comfortable working.
For more information on the
Bosch Blue range please visit
Barry Hall with the Bosch Blue cordless drill (GSB 18 VE-2LI) that survived the concrete fist.